Notes
What we ran, what it cost, what broke, and what it means for a brand your size. No predictions. Every other AI blog is forecasting. This one is reporting.
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AI marketing ROI
Almost every CMO buys AI. Almost none can point to the return. The gap is operating, not technical.
AI creative production
The value is not the model that makes an image. It is the production system around it, and what an asset should actually cost.
What's legal
Disclose the connection, disclose the synthetic, license the likeness. How the FTC and ASCI rules compare, and how to run them at scale.
AI outbound
Pipeline without headcount. For the first time the honest answer is yes, and it does not mean spamming ten thousand strangers.
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